Not buzzwords, but methods you can apply. We share what we measure, what we try and where we've been wrong.
AI doesn’t weigh every piece of content equally. What cited texts have in common, and how to apply that to your own content.
A single line in your robots.txt file can wipe your brand out of ChatGPT and Perplexity responses entirely. What does blocking each bot actually mean?
GEO is the discipline of getting your brand to show up in AI responses. How it differs from SEO, how it is measured and where to start.
Start with a free baseline measurement to see where your brand really stands.