Academy

So your team can do this work themselves

AI visibility doesn't have to be a service you buy in. Our four-course program is designed so your team can run the measurement and the content on its own.

The courses are in preparation. The curriculum below is settled; be the first to know when enrollment opens. Academy access is free for customers on the Agency plan.

Beginner5 lessons · 97 min

GEO Fundamentals

What AI visibility is, how it is measured and how it relates to SEO. The basic framework for anyone stepping into the field for the first time.

Who it's for: Marketing teams, brand managers, agency staff

By the end of the course

Explain how the AI response layer works
Interpret the mention rate, share of voice and citation share metrics
Build the first question set for your own brand
Plan your SEO and GEO work together

Curriculum

01From search to response: changing user behavior12 min
02How is the AI response layer assembled?18 min
03Visibility metrics and CVS22 min
04Building your first question set25 min
05Interpreting the results, and the pitfalls20 min

Intermediate5 lessons · 92 min

Prompt and Persona Design

The quality of the measurement depends on the quality of the question set. Prompt design with variables, persona modeling and multi-turn scenario design.

Who it's for: Analysts, SEO specialists, agency strategists

By the end of the course

Build a prompt set balanced across buying intent
Generate scalable queries from templates with variables
Define personas that represent the real buyer
Measure the recovery turn with multi-turn scenarios

Curriculum

01Intent types: discovery, comparison, purchase, reputation16 min
02Prompt templates with variables20 min
03The persona modeling method24 min
04Multi-turn scenario design18 min
05Balancing cost and scope14 min

Intermediate5 lessons · 85 min

GEO Content Writing

How do you write content that gets cited? Format choice, structured data and building verifiable information.

Who it's for: Content writers, editors, content marketing teams

By the end of the course

Pick the right content format for the type of question
Write sections that answer the question early
Use schema.org markup correctly
Measure content impact and iterate

Curriculum

01The anatomy of content that gets cited18 min
02Format choice: table, list, definition16 min
03Structured data in practice22 min
04Sources and verifiability15 min
05Measurement after publication14 min

Advanced5 lessons · 104 min

Technical GEO

Bot access, server-side rendering, llms.txt, CDN rules and managing crawlability on large sites.

Who it's for: Technical SEO specialists, developers, DevOps teams

By the end of the course

Classify and configure AI bots correctly
Diagnose invisibility caused by your CDN and WAF
Build the llms.txt and schema layer
Manage crawl budget on large sites

Curriculum

01AI bot inventory and telling agents apart20 min
02robots.txt, CDN and WAF interaction22 min
03Render strategy and readability24 min
04llms.txt and structured data18 min
05Bot behavior through log analysis20 min

Waitlist

We'll let you know when the courses open

Used only for academy announcements; you won't be added to a marketing list.